Name the denominator
Engagement per view and engagement per follower answer different questions. A post with 1,000 interactions and 20,000 views has a 5% interaction-to-view ratio. Against 50,000 followers, the same interactions represent 2%. Neither value is a verdict on the work. Always carry the denominator into your report.
Compare like with like
A seven-day result should not be compared casually with a post that has been live for a month. Match the time window, platform, format, and definition of an interaction as closely as possible. Document any mismatch beside the numbers.
Separate attention from intent
Views describe exposure. Saves may indicate a desire to return; shares may indicate relevance to someone else. These are possible interpretations, not guaranteed motives. Look at the content and the context before deciding what an action means.
Use your own baseline
Build a baseline from a consistent group of your own posts. A broad industry benchmark can hide differences in audience size, format, or distribution. The studio deliberately avoids assigning a universal “good” or “bad” label to your engagement rate.
Keep uncertainty visible
Missing values are not zero. If you do not have a previous-period view count, leave it blank and omit the growth comparison. Export a report with the underlying counts so the next person can understand how you reached the result.